Can I Turn Google Ads on and Off During the Day?

Can I Turn Google Ads on and Off During the Day?

By: Ian Redford Posted in AdWords Settings, AdWords Training

Often I get asked, Can i Turn my Google AdWords account off at certain times of the day? Answer is yes. Why would you do this? There are various resons why and here are a few.

  • You have a limited daily budget, best to spend it while your customers are most active
  • You have a call centre and most of you business is done via the phone.
  • You run a service business like the plumber in the following video, They want to be no. 1 on Google after 6pm when his competitors have shut down their ads.
  • You may want to keep your ads running in off peak periods and bid lower than peak times.

Here is a short 3 minute video walking you through how to set up “day parting”

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