Often I get asked, Can i Turn my Google AdWords account off at certain times of the day? Answer is yes. Why would you do this? There are various resons why and here are a few.
- You have a limited daily budget, best to spend it while your customers are most active
- You have a call centre and most of you business is done via the phone.
- You run a service business like the plumber in the following video, They want to be no. 1 on Google after 6pm when his competitors have shut down their ads.
- You may want to keep your ads running in off peak periods and bid lower than peak times.
Here is a short 3 minute video walking you through how to set up “day parting”