You Don't Need an Agency. You Need a Partner: Master Google Ads and Digital Growth, 1-on-1.

Work one-on-one with a Google Ads expert who builds your campaign with you - not for you - so you learn, improve, and start converting faster than ever.
Tired of guessing what’s wrong with your Google Ads?
Maybe you’ve tried agencies, online courses or “set-and-forget” management — but you’re still not sure what’s really working.

I’ll sit down with you, one-on-one over Zoom, and show you exactly how to structure, optimise and scale your account - while we actually build your campaign together.
No fluff. No mystery. Just clarity, control and results.
Ian Redford at Google Headquarters
Ian Visiting Google in California as Part of the Google Partners program

Hands-On Google Ads Coaching That Finally Makes Sense

Stop outsourcing your understanding - start learning what actually drives your leads.

In a focused two-hour Zoom session, we’ll build or rebuild your Google Ads campaign together. You’ll see every step behind a high-performing account — from targeting and ad structure to conversion tracking and performance optimisation. You’ll walk away with a live campaign and the confidence to manage it yourself.

Build It Right From the Start

Learn how to structure your campaigns like a pro - from keyword match types to ad group segmentation - so every dollar spent has purpose.

Master the Metrics That Matter

Understand your reports without confusion. Learn which numbers actually move the needle and how to use them to make smart, data-driven decisions.

Eliminate Wasted Spend Fast

Identify and remove irrelevant clicks before they burn your budget. You’ll know exactly how to protect your ad spend and boost ROI from day one.

Create Ads That Actually Convert

Write ad copy that attracts clicks from the right people - not just anyone. Learn how to match intent, improve quality score, and lift conversions.

Learn From Real Experience, Not Theory

You’re learning from 20+ years of hands-on account management experience - not a course or YouTube tutorial. Real insights, real examples, real results.

Walk Away With Confidence and Control

No more relying on agencies or guesswork. By the end, you’ll have a live, working campaign — and the know-how to keep improving it yourself.

Done-With-You Google Ads Management

Perfect for business owners who want an expert at the wheel - but still want to see what’s under the bonnet.
If you’re tired of paying high agency fees and getting vague reports, my Done-With-You Google Ads Management gives you expert help without the agency overhead.
I keep things transparent, collaborative, and affordable - we’ll plan, build and review your campaigns together so you always know where every dollar goes.
Affordable, Expert Management
Starting from just $82.50 per week, you get 20+ years of Google Ads experience guiding your account - without the bloated agency costs.
Because my overheads are low, your results don’t have to be expensive.
Googel Ads Management

With my Done-With-You approach

You get the best of both worlds — expert management and full visibility.

Whether you’re spending $500 or $5,000 a month, I’ll make sure your investment works harder than ever.
Tailored Campaigns for Real Results
Your campaigns are custom-built around your market, goals and budget — not copied templates or “best guesses.”
Conversion-Focused Optimisation
Forget vanity metrics. Every change is made to lift leads, not just clicks.
Strategic Adjustments, Not Guesswork
Get expert insights on bids, audiences and ads based on 20+ years of data-driven testing.
Clear, Regular Performance Reviews
We’ll meet regularly to review what’s working, what’s not, and where to double down for better ROI.
Full Transparency & Control
No hidden fees, no black boxes — you’ll always understand what’s happening in your account.
Collaborative, Ongoing Partnership
We build, learn and improve together — a true partnership that keeps you in control of your success.
Google Analytics Logo

Google Analytics & Google Tag Manager Training

Make Data Work for You — Not Against You

Understand your numbers so you can make confident marketing decisions.
If Google Analytics or Tag Manager make your eyes glaze over — you’re not alone. In this one-on-one training, I’ll demystify your data. You’ll learn exactly how to set up tracking that shows which ads, pages and actions drive real results — and how to fix what isn’t working.
  • Learn how to track every enquiry, form and call
  • Understand events, conversions and audiences
  • Spot issues before they cost you sales
  • Simple, plain-English explanations - no jargon
*GA4 and GTM is always set up for every account, and is included in each Google Ads Coaching Program
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Wordpress Website Development & Website Training

Polish Your Website. Improve Conversions. Add What’s Missing.

A hands-on, “do it with you” service to help your website perform like a pro-built marketing machine.

Website Clean-Up & Conversion Optimisation

Most websites underperform - not because of poor design, but because they lack structure, clarity, or a real conversion strategy.
Together, we’ll tidy up your site, refine your messaging, and add the features that make people take action.
You’ll learn exactly what separates a high-converting website from a good-looking one - and how to maintain that performance.

Clean Up the Clutter

Fix formatting, layout, and navigation issues that quietly cost you conversions.

Speed & Mobile Performance

Optimise loading times and mobile responsiveness so visitors stay longer.

Analytics & Tracking

Set up proper tracking for every lead, call, and enquiry.

Conversion Optimisation

Align every button, headline and form with your core business goals.

Messaging That Connects

Refine your on-page copy to engage visitors and build trust instantly.

Functionality Add-Ons

Add pop-ups, call-tracking, forms, or booking systems to capture more leads.

Website & Landing Page Builds - Built for Performance. Designed for Conversion

When your Google Ads are driving traffic, your website must convert that traffic into leads.
I build full WordPress websites and dedicated landing pages specifically engineered to complement Google Ads campaigns.
Each page is designed to load fast, communicate value instantly, and give your ads the best possible chance to convert.

Ads + Pages That Work Together

Seamless message match from ad to landing page for higher Quality Scores and better conversion rates.

Smart Design That Sells

Layouts built using proven marketing psychology, not just aesthetics — every section has a purpose.

Conversion-Ready Structure

Clear calls to action, trust indicators, and intuitive flow that naturally guides visitors to enquire or buy.

Built for Speed & SEO

Optimised code and structure for faster load times, stronger search visibility, and better ad performance.

Collaborative Build Process

Work directly with me to shape the design, copy, and layout in real time - no lost-in-translation revisions.

Conversion-Ready Structure

Clear calls to action, trust indicators, and intuitive flow that naturally guides visitors to enquire or buy.

The Secret Weapon Behind Every Profitable Google Ads Account

Google Ads Negative Keyword List Builder Logo
Developed over years of managing hundreds of campaigns, this tool makes negative keyword management fast, simple - and incredibly effective.

How it Works

The tool breaks every keyword down to its simplest form, removing duplicates and instantly filtering out pre-saved “positive” keywords (the ones you want to keep).
You can quickly review what’s left, tick the positives for next time, and export your negatives straight into Google Ads or Google Ads Editor.

The time saving alone makes it worth the tiny montly investment - it will become an essenial part of your Google ads toolbox.

Step 1

Download your Search Term Report From Google Ads

Google Ads Negative Keyword List Builder Step 1

Step 2

Filter Out All Previous Positive Keywords

Google Ads Negative Keyword List Builder Step 2

Step 3

Sort Your Single Negative and Positive Keywords

Google Ads Negative Keyword List Builder Step 3

Step 4

Paste Your Negative List into Your Campaigns

Google Ads Negative Keyword List Builder Step 4
Visit negativekeywordlistbuilder.com

Why Negative Keywords Matter

When managed properly, negative keywords:

Stop Wasted Spend

prevent your ads from showing for searches that will never convert.

Sharpen Targeting

make sure your ads reach only the right audience.

Boost Quality Scores

by improving relevance between search term, keyword and ad.

Save $1000's Over Time

even small daily savings compound fast.

Give You Clarity

see exactly which searches are hurting or helping performance.

Automate Efficiency

accumulate reusable negative and positive keyword lists

Who It’s For

Business Owners & DIY Advertisers

You manage your own campaigns and want to keep costs down — but struggle to sort through endless search term data.

Google Ads Experts & Account Managers

You handle multiple accounts daily and need a faster, more reliable way to clean search term reports and build reusable keyword libraries.

The Real Benefits You’ll Notice

  • Speed: Turn 1,000+ search terms into clean negative lists in minutes.
  • Organisation: Build evolving “Positive” and “Negative” keyword sets that get smarter over time.
  • Control: Avoid the chaos of spreadsheets and the limitations of the Google Ads interface.
  • Accuracy: Never miss a wasted search again — your filtering logic improves with every use.
Try the Negative Keyword Builder Today
Plans start from $9 per month — or save even more with an annual plan.
Visit negativekeywordlistbuilder.com

20+ Years in Google Ads - and Still Love Every Campaign

I’ve been managing Google Ads since before most people knew what a Quality Score was. Over the last two decades, I’ve built, audited and scaled campaigns across almost every industry.

For the last five years, I’ve worked inside leading digital agencies as their in-house Google Ads expert - training teams, fixing broken accounts, and delivering results that clients could finally understand.

Now, I work directly with business owners who want that same expertise without the agency price tag.
Ian Redford Google Ads Coach
Old iPhone lost in the Mountains

What Clients Say

I’ve been working with Ian for over 10 years now, and he’s always been my go-to guy for Google Ads. My industry is really competitive and most of my work happens after hours, so being able to call or email Ian when things are slow and get quick adjustments made has often turned a bad week into a great one.
Nathan
Locksmith - Sydney
I’d been paying an agency for months and had no idea what they were doing. Ian explained everything clearly and doubled our conversions in three weeks.
Cristelle
Polygraph Australia
I can't beleive how much money I was wasting on clicks that were not relevant to my business. Once Ian fixed this, we seen a sharp increase in inquires
Nereeda
Nereeda Make Up - Sydney
We have been working with Ian for many years and have never given it another thought to look for someone else for our Google Ads. We have grown from 1 tradie to now having 4 tradies constantly booked out.
Ryan
Shower Solutions Perth
We seen great improvement in our campaigns when Ian was coaching us, once we understood what needed to be done weekly, it was a no brainer to have Ian look after it full time as we got busier in the business.
Calvin
Quick Cargo - Sydney
I found Ian after my Facebook Ads account was shut down, and I wasn’t sure what to do next. He helped me set up a few Google Ads campaigns, and now we’re getting just as many enquiries - but the difference is the quality. The leads coming through Google are so much better because people are actively looking for what we offer.
Kari
CK Dance School - Lincholn Nebraska

Ready to Finally Take Control of Your Google Ads?

Whether you want to learn, improve, or hand off your account - let’s make it perform.
Book a quick 15-minute call to see where your biggest opportunities lie. No sales pitch — just straight, practical advice that’s saved clients thousands in wasted spend.
Australia:
0414 779 362
Contact Worlwide
All Prices Listed on this site are inclusive of Tax - a 10% GST tax
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