The honest answer: it depends on how much you are spending each month, how much time you can give it every week, and whether your account is still simple enough…
Performance Max cannibalises brand search when it’s allowed to compete on your own branded queries, the easiest, cheapest conversions in your account, and claims credit for sales that would have…
If the conversion count in your Google Ads account is higher than the number of real orders sitting in your shop or CRM, the most common cause is the same…
Most of the time this comes down to one of four things: your keywords are set to broad match and Google is matching on “intent” rather than wording, your negative…
If your ad status says “Approved” or “Eligible” but you’re getting little to no impressions, the ad itself usually isn’t the problem. Something else in the account is stopping it…
