Google Ads Training & Coaching

Why Learn Google Ads With Me

Most people waste months (and thousands of dollars) trying to figure out Google Ads on their own - or relying on courses that never show you how it actually applies to your account.

My training is different. We do it live, one-on-one, on your account.
You’ll learn by doing - not by watching - and you’ll walk away with a fully functional campaign that performs better from day one.

Each session includes:

Live Zoom call (recorded for you to rewatch)
One month of free access to the Negative Keyword List Builder
Google Analytics and Tag Manager setup so you can track every click, lead and sale
Access to Google’s free ad credit for new accounts

The Training Packages

Each package is designed to meet you where you are - from quick fixes to full account mastery.
All sessions are one-on-one via Zoom, recorded, and focused on your actual campaigns.

One-Hour Ad-Hoc Session

Perfect for: Business owners who need expert guidance fast.

Sometimes you just need an experienced set of eyes.
Use this session to troubleshoot campaigns, fix tracking, optimise your WordPress site for conversions, or workshop ad copy that actually converts.

What's included

Immediate solutions to your toughest marketing or tracking issues
Fast, practical advice with zero fluff

A recording of the session for future reference

$130

Book an Ad-Hoc Session

Two-Hour Crash Course

Perfect for: New advertisers or anyone starting from scratch.

We’ll build or rebuild your Google Ads campaign together - from setup to conversion tracking.
What usually takes a beginner 8 hours to do (and still miss key details) will take us 2 hours to complete, done properly and ready to perform.

What's included

Create campaigns that convert - not just get clicks
Structure ad groups, keywords and match types correctly

Set up conversion tracking that actually works
Avoid costly beginner mistakes that drain your budget

$250

Book Two Hour Crash Course

*This double as the Set Up fee for management programs if the account needs to be set up

Six-Hour Deep Dive Program

Businesses spending over $1,000/month who want to master performance and optimisation.

This is where we go deep. Over several sessions, you’ll learn how to read your data, identify wasted spend, improve targeting, and scale with confidence.

We’ll cover:

Advanced keyword and audience optimisation
Analysing reports and spotting patterns that drive performance

Adjusting bids, locations and devices for better ROI
Understanding when and how to expand campaigns safely

$660

Book Six-Hour Deep Dive Program

Why This Approach Works

Training + Coaching = Results

Most online courses give you theory.
Most agencies give you results — but no understanding.
This approach gives you both.

When we build your campaigns together, you learn how to think like an expert while getting your hands on a real, working system.

The Result:
You stop guessing, start optimising, and finally understand how to make Google Ads pay for itself.

Who Benefits Most From Google Ads Training

Business Owners Managing Their Own Ads

You’re running your own Google Ads account because you don’t want to rely on expensive agencies — but you’re not sure if it’s really working. You’ll learn how to build and optimise campaigns the right way, read your reports with confidence, and stop wasting money on clicks that never convert.

Marketing Managers Who Need More Control

You handle marketing in-house and maybe even have an agency managing your account - but you don’t feel fully in control. This training gives you the understanding and confidence to know exactly what’s happening with your spend, and how to hold your agency accountable for real results.

Business Owners Who Tried Google Ads Before - and Gave Up

Maybe you’ve been burned by poor results or a confusing interface. I’ll help you rebuild properly, show you what went wrong, and get your account performing again — so you can finally see Google Ads for the powerful tool it really is.

Small to Medium Businesses Looking to Grow

You’ve seen competitors on Google, but every time you try ads, you end up guessing. I’ll show you how to reach the right customers, set realistic budgets, and make your campaigns pay for themselves — even if you’ve never looked at Google Ads before.

New Advertisers Starting From Scratch

You’ve just launched a business and want to hit the ground running without wasting your ad budget learning the hard way. Together we’ll set up your account correctly from day one — conversion tracking, audience targeting, bidding — so you can grow faster and smarter.

Anyone Tired of Wasting Money Without Knowing Why

If you’ve been watching your ad budget disappear with little to show for it, this training will change everything. You’ll learn exactly how to see what’s working, what’s not, and how to fix it immediately — with clarity, confidence, and control.

Book a Call to Discuss Your Plan

Learn how to manage your own ads with confidence and clarity.

What Clients Say

I’ve been working with Ian for over 10 years now, and he’s always been my go-to guy for Google Ads. My industry is really competitive and most of my work happens after hours, so being able to call or email Ian when things are slow and get quick adjustments made has often turned a bad week into a great one.

Nathan

Locksmith - Sydney

I’d been paying an agency for months and had no idea what they were doing. Ian explained everything clearly and doubled our conversions in three weeks.

Cristelle

Polygraph Australia

I can't beleive how much money I was wasting on clicks that were not relevant to my business. Once Ian fixed this, we seen a sharp increase in inquires

Nereeda

Nereeda Make Up - Sydney

We have been working with Ian for many years and have never given it another thought to look for someone else for our Google Ads. We have grown from 1 tradie to now having 4 tradies constantly booked out.

Ryan

Shower Solutions Perth

We seen great improvement in our campaigns when Ian was coaching us, once we understood what needed to be done weekly, it was a no brainer to have Ian look after it full time as we got busier in the business.

Calvin

Quick Cargo - Sydney

I found Ian after my Facebook Ads account was shut down, and I wasn’t sure what to do next. He helped me set up a few Google Ads campaigns, and now we’re getting just as many enquiries - but the difference is the quality. The leads coming through Google are so much better because people are actively looking for what we offer.

Kari

CK Dance School - Lincholn Nebraska