Blog | Google Ads Training & Coaching 1:1 Training

Google’s August 17 Bidding Change Just Took Away Your Free Lunch. Here’s What To Do About It.

August 20, 2026

If you run Target CPA or Target ROAS campaigns that are limited by budget, Google made a change on August 17 worth your full attention. It’s quiet, it’s technical, and…

Your Bidding Strategy Is Only as Good as Your Data

June 16, 2026

I get asked about bid strategies all the time. Should I switch to Target CPA? Is Maximise Conversions better than manual? What’s the “right” bid for my industry? And honestly,…

Why Your Google Ads Are Showing for the Wrong Searches (And How to Stop It Fast)

June 2, 2026

A plumber in Brisbane rang me a couple of years ago, furious. He had been running Google Ads for three months, spending around $800 a month, and had barely gotten…

Stop Wasted Spend in Google Ads: A Step by Step Cleanup Guide

May 26, 2026

You’re spending money on Google Ads but getting clicks with no leads. That’s wasted spend, plain and simple. Most advertisers miss how to use the Search Terms report, negative keywords,…

Stop Wasting Google Ads Budget: Fix Tracking, Tighten Targeting, Build Smarter Negative Keywords

May 19, 2026

You’re pouring money into Google Ads but results feel scattered and unclear. That’s usually a sign your tracking is off, your targeting is too broad, or negative keywords are missing…

Take Control of Your Google Ads: Hands-on Coaching to Cut Waste and Lift ROI

March 20, 2026

Too many Google Ads budgets bleed away on wasted clicks and poor tracking. You know something isn’t right, but fixing it feels like guesswork. Hands-on Google Ads coaching shows you…

Google Ads Training Blog

Google’s August 17 Bidding Change Just Took Away Your Free Lunch. Here’s What To Do About It.

Your Bidding Strategy Is Only as Good as Your Data

Why Your Google Ads Are Showing for the Wrong Searches (And How to Stop It Fast)

Stop Wasted Spend in Google Ads: A Step by Step Cleanup Guide

Stop Wasting Google Ads Budget: Fix Tracking, Tighten Targeting, Build Smarter Negative Keywords

Take Control of Your Google Ads: Hands-on Coaching to Cut Waste and Lift ROI