There are 2 absolute musts that need to happen if you plan to use Google AdWords to advertise your business via mobile devices.
- Make sure that you have a mobile friendly website. By that I mean, it will display properly on a mobile device/phone. if your web site relies on Flash (.swf) files to make your site look pretty online, it won’t on a mobile device. Apple in particular have a thing for Flash and will not support it. Flash does not work on a iPhone or iPad. Make sure that you web site has your phone number on the page in a clickable format so your visitors can just go ahead and click and call you. This is critical for those emergency style of services such as a Plumber or Locksmith. If someone in a emergency situation uses their phone to Google up your service, Your site needs to function in the right way.
- In the AdWords Account, there is an option for Ad extensions, if you are in a service industry, by simply adding this feature to your adwords account visitors don’t even need to visit your site, they will just click the number and call. Just make sure your ads are running at the time you are working and you can set them to not display in off peak times.
As with any advertising it is all about making it as easy as possible for your potential customers to contact you, make sure you phone numbers are set up right in your account and on your pages.