Google Tag Manager & Google Analytics Training

See what’s really happening in your marketing - and use it to make smarter decisions.

Hands-on training that blends real coaching and live implementation - so you understand what works, why it works, and how to scale it.

Why GTM & GA4 matter (especially for Google Ads)

Make Data Work for You - Not Against You

If you can’t see which clicks turned into calls, forms or sales, you’re flying blind. GA4 + GTM give you the truth behind your traffic—so you can cut wasted spend, back winners, and prove ROI across Google Ads, Meta, SEO, email, and more. No more guessing; just clear decisions backed by real data.

Track every enquiry that matters (forms, calls, purchases, bookings).
See which ads, keywords and pages actually drive revenue.
Fix bottlenecks in minutes instead of “trying a new campaign”.
Build audiences for remarketing and exclude time-wasters.
Share clean, reliable reports with your team (or your boss).
Make confident budget decisions without agency mystique.

Book Analytics Training

*GA4 and GTM is always set up for every account, and is included in each Google Ads Coaching Program

6 Key things GA4 unlocks for better decisions

True conversion tracking

Forms, calls, e-commerce, file downloads, video plays… captured consistently.

Channel & campaign clarity

Know exactly which channel, ad group and keyword produced the lead or sale.

Funnels & paths

See where users drop off and what high-value users do differently.

Attribution that makes sense

Compare first-click, last-click and data-driven models before you shift spend.

Audiences you can action

Build remarketing lists (e.g., “viewed pricing but didn’t enquire”) directly into Google Ads.

Revenue & LTV reporting

Revenue & LTV reporting – Tie real dollars to traffic sources so you invest where ROI is strongest.

Book Your Google Ads Coaching Session

What is GA4? What is GTM?

GA4 (Google Analytics 4)

is Google’s current analytics platform. It tracks events (not just pageviews), works across devices, and gives you flexible reports on behaviour, conversions and revenue.

GTM (Google Tag Manager)

is the control centre for your tracking. Instead of hard-coding scripts, GTM lets you add, test and manage pixels (GA4, Google Ads, Meta, Hotjar, etc.) without breaking your site.

Together:

GTM deploys the tags; GA4 stores and reports the data. Clean setup = clean decisions.

The Training Packages

Each package is designed to meet you where you are - from quick fixes to full account mastery.
All sessions are one-on-one via Zoom, recorded, and focused on your actual campaigns.

1. GTM + GA4 Setup – $125

Perfect if you just need it installed properly.

What's included

Set up both GA4 & GTM

Link with Google Ads for conversion tracking

Test all tags to confirm data is flowing correctly

Provide a short summary of what’s tracking and how to check it

$125

Book Your Set Up Session

2. GA4 & GTM Deep-Dive Training – $250 (2 Hours)

Ideal if you want to understand the why and how.
Together we’ll:

Create accounts (or clean up existing ones)
Configure events, conversions, and audiences

Link Google Ads, set up key reports, and explore attribution
Review how to maintain and troubleshoot tracking long-term

$250

Book Your Deep-Dive Training

Footnote: Important Tracking Note

Some platforms - especially in healthcare, trades, or restaurant bookings - don’t yet offer direct GA4 or GTM integration.
In these cases, we’ll track alternate actions such as booking link clicks, enquiry buttons, or confirmation pages instead.
The goal: capture reliable signals for every customer action, even when the software doesn’t make it easy.