About Ian Redford – Google Ads Training & Coaching Specialist

Helping business owners make Google Ads finally make sense

Hi - I’m Ian Redford, a Google Ads specialist, trainer, and coach based in Brisbane.
For more than 20 years I’ve been helping Australian and international businesses turn confusing ad accounts into dependable lead-generation machines.

I’ve built and managed campaigns across 100 different industries - from small local trades to nationwide brands - and I’ve seen just about every challenge Google Ads can throw at you. Chances are, if you’re struggling with your account, I’ve helped someone in your industry solve that exact same problem.

My Story

I started in digital marketing long before it was called that. What began as curiosity quickly became a career.
Over the years, I’ve run campaigns for budgets ranging from a few hundred dollars a month to more than $100 000 - each one treated with the same care and strategic thinking.

As a solo operator I became one of Google’s early Premium Partners, even travelling to California in 2013 for the first Google Partners Program.
Later, I joined and led teams inside several digital agencies - where I trained staff, managed corporate accounts, and introduced advanced strategies like Programmatic Advertising and precision tracking.

Those experiences taught me something simple but powerful: most business owners don’t need more jargon - they need clear advice, transparency, and a partner who genuinely wants their ads to work.

Book a Free Strategy Call

Ian Redford Google Ads Specialist Brisbane

What I Do Today

I focus on teaching and coaching business owners, marketing managers, and in-house teams how to build, manage and understand their own Google Ads.

Whether we’re launching a new campaign or auditing one that’s under-performing, my goal is the same: to empower you with confidence, clarity and control - no more mystery marketing.

My services include:

One-on-one Google Ads training via live Zoom sessions (recorded for you)

Personalised, hands-on training sessions where we work on your actual campaigns together over Zoom. Each session is recorded, so you can rewatch and keep learning anytime.

Campaign setup and optimisation for existing accounts

I’ll review and refine your existing campaigns to improve performance, reduce wasted spend, and strengthen your targeting - ensuring every click is working toward measurable results.

Get expert insights on bids, audiences and ads based on 20+ years of data-driven testing.

Tracking and analytics implementation (Google Analytics 4 + Tag Manager)

Get complete clarity on what’s driving your leads. I’ll set up GA4 and Tag Manager so you can confidently track forms, calls, and conversions across your site.

WordPress website improvements and conversion-focused landing-page builds

Your ads are only as good as where they lead. I’ll help refine your website, improve speed, and build landing pages that turn visitors into real enquiries.

Access to my Negative Keyword List Builder, refined over years to simplify campaign management

Included with every training package, this smart tool saves time by instantly identifying irrelevant searches - helping you reduce wasted spend and improve campaign efficiency fast.

Why People Work With Me

Proven Experience: 25 years in digital marketing, 20 of those hands-on with Google Ads
Industry Versatility: I’ve worked with more than 100 industries - if your business exists, I’ve probably run ads for it.
Plain English Training: No acronyms, no fluff - just clear explanations you can act on.
Collaborative Style:We build and learn together, not in separate silos.
Real Results: Every decision is about improving conversions and ROI, not vanity metrics.

Book a Call With Ian

Outside of Work

When I’m not in front of a campaign dashboard, you’ll usually find me on the lawn bowls green competing at a high level, catching a live concert, or heading off on a cruise with my wife.
I believe in balance - hard work, good strategy, and enjoying the moments in between.