GA4 & GTM Deep-Dive Training – $250

Description

This in-depth, 2-hour session is perfect for business owners or marketers who want to understand their tracking – not just install it.

You’ll work directly with Ian over Zoom as we set up or refine your Google Analytics 4 (GA4) and Google Tag Manager (GTM) accounts. You’ll learn what to track, why it matters, and how to use that data to make smarter marketing decisions.

You’ll learn how to:

• Set up GA4 and GTM correctly from scratch
• Track key actions such as forms, calls, and purchases
• Link Google Ads for conversion tracking and remarketing
• Create reports and audiences for real-world insights
• Troubleshoot and maintain your setup confidently

Includes:

• Recorded session + notes

Note: Some external booking systems may not fully support GA4 or GTM integration. Where needed, we’ll implement alternate tracking (e.g. booking-link clicks) to ensure data accuracy.