Come across this interesting image from ppcblog.com on how Google works, you can be rest assured that this is not the half of it. In all my conversations with AdWords reps they seem to have only half of the picture when it comes to quality score, ad ranking etc.. Hope this can shed some light for you
Over the last year I have had some interesting calls with several people who have either worked for a search engine marketing company or have managed an account or two for the company they have worked in. They have developed the entrepreneurial sprit just like I did 7 years ago when I worked out I could teach what I know…
Was having a discussion with a client today who, lets say is easily lead when it comes to being sold on ways to generate new business. He is in a cut throat industry and if your AdWords ad is not in the top 3 you really don’t stand much of a chance. Today it was the…
A feature often overlooked by advertisers who use the Google AdWords Display Network is Remarketing. In this Video, I’ll show you how to Set up a AdWords Remarketing campaign to better target those visitors who have visited certain pages within your website. They key is to Set up the code on certain pages within your…
After a number of years umming and arring about completing the qualifications to become an AdWords qualified individual, the deed is finally done. As of late last year Google had retired the previous version of the professionals program, meaning that all those individuals/businesses had to reset the test (Now 2 tests) to maintain their status….
Today I have a video explaining all about Google AdWords Quality score. The only people who really know about AdWords quality score are the technicians who create the AdWords program. Every time I have ever spoken with a live person from Google, they seem to be in the dark like the rest of us as…
A common question I hear all the time is… Will my competitors click on my ads to to spend my daily budget, therefor leaving it open for their ads to display? Of course it happens, but Google are very good at detecting this and will issue you a credit to your account for any click…
One of the crucial areas of Google AdWords is the ability to track your Leads & Sales. The Google AdWords conversion tracking code only takes a few seconds to install when you know what you are doing. Here is a short video walking you through the process of adding the code to your website. There…
Often I get asked, Can i Turn my Google AdWords account off at certain times of the day? Answer is yes. Why would you do this? There are various resons why and here are a few. You have a limited daily budget, best to spend it while your customers are most active You have a…
There are 2 absolute musts that need to happen if you plan to use Google AdWords to advertise your business via mobile devices. Make sure that you have a mobile friendly website. By that I mean, it will display properly on a mobile device/phone. if your web site relies on Flash (.swf) files to make your site…
AdWords Coaching Australia is a recognised AdWords Certified Partner having passed several exams and attained other account management requirements. Click the logo below to verify. All New AdWords Customers are eligible for a $125 Credit to their AdWords account. (Certain criteria must be met)
